About Our Team
About Us
A Team That
Understands You
Welcome to our website! Your happiness is our mission, and we are a financial services firm dedicated to helping you achieve your goals.
We operate from a foundation of mutual trust and respect, built on open lines of communication. By combining knowledgeable advice with well-thought-out investment decisions and excellent follow-through, we foster collaboration that puts your needs and objectives at the center of our relationship.
Our passion lies in minimizing fear and confusion through solid financial services. If you anticipate a change in your life—whether it’s retirement, a new job, or starting a family—let’s talk!
Don’t put off taking the next step. Remember, life doesn’t wait, and neither should you.
I invite you to call us!
Meet Your Team

Lori Ellingson, CRPC®
Investment Executive
I come from a family of entrepreneurs, growing up in a candy store and helping run the old Importer in Santa Clara, CA. These early experiences instilled in my brother and me a strong understanding of exceptional service.
Fast forward a few years (wink), and I find myself navigating multiple roles: a mother, a former divorcee, a daughter to aging parents, and a grandmother to four wonderful grandchildren. My own curiosity about how money works led me to a fulfilling career in financial services, where I’ve accumulated over 25 years of experience.
Throughout my career, I've learned that each person, family, and business owner has unique needs. For instance, my daughter, a prominent radiation doctor, has provided valuable insights into financial planning. I’ve also guided families through various life changes—whether it’s helping a client add a third child and plan for their education with a 529 plan, assisting a widow in managing her investment platform, or supporting retirees in understanding their 401(k)s, Social Security, and Medicare benefits to ensure they have a lifetime income they can’t outlive. I’ve even helped a business owner navigate a complex succession plan.
What unites all these experiences? Change—and all the challenges and opportunities it brings. I believe that our work thrives on mutual trust and respect, fostered through open communication. When you combine this foundation with knowledgeable advice, strategic investments, and excellent follow-through, collaboration flourishes.
Your needs and goals will always be at the heart of our relationship. My passion is helping you overcome fear and confusion through solid financial services. If you anticipate change in your life, let’s connect! Don’t wait—life doesn’t pause, and neither should you.



Kevin Gotto
OSJ Branch Manager, President- Partners Advantage-Midwest, LLC
Kevin Gotto serves as the OSJ Branch Manager, providing compliance, supervisory, marketing, and sales support. Since 2009, he has been an integral part of our Office of Supervisory Jurisdiction (OSJ), and he is dedicated to assisting you with your financial needs.
Kevin offers securities and advisory services through Cetera Advisor Networks LLC, a member of FINRA/SIPC, and a registered broker/dealer and investment adviser. It’s important to note that Cetera operates independently from any other named entity.

Dena Heitman
Executive Assistant To Kevin Gotto
Kevin Gotto serves as the OSJ Branch Manager, providing compliance, supervisory, marketing, and sales support. Since 2009, he has been an integral part of our Office of Supervisory Jurisdiction (OSJ), and he is dedicated to assisting you with your financial needs.
Kevin offers securities and advisory services through Cetera Advisor Networks LLC, a member of FINRA/SIPC, and a registered broker/dealer and investment adviser. It’s important to note that Cetera operates independently from any other named entity.
Community Service
Newport Oregon Pride, Board Member, (Current)
Newport Chamber of Commerce, Member, (Current)
Lincoln Leadership, Newport Chamber of Commerce, (Class 2022/2023)
Women's Network Alliance, (Chapter #114 Past President)
Junior Achievement, Santa Clara County Chapter (Past Volunteer)
Platinum Senior Networking chapter, (Past President)
Business Women Of Silicon Valley, BWSV, (Past Member)
Trust. Honesty. Integrity. We believe values matter, and we live by ours every day.
Want to learn more about retirement, social security, or estate strategies? We have a wealth of resources.
Let's Get Started!
Schedule a Meeting
Ready to take the next step toward achieving your financial goals? We're here to help you navigate your journey with confidence. Schedule a meeting with us today, and let’s discuss how we can tailor our services to meet your unique needs. Your future starts now!